Ad Tech Briefing • Lead Story

IAB Tech Lab releases an Agentic Roadmap for digital advertising

The roadmap extends existing standards with modern protocols to enable interoperable agentic execution at scale.

By Mula Times StaffJanuary 6, 2026 • Standards
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Top Stories

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January 28, 2026 • Events

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Investors are watching how automation reshapes revenue and margins across large holding groups.

February 4, 2026 • Markets

Opinion • Sample

Agentic automation needs clear guardrails

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Jan 2026 • Commentary

Section Spotlights

Home • Sample

CTV formats get a standards refresh

A new CTV Ad Portfolio defines six core formats and updates programmatic guidance.

December 11, 2025 • CTV

Technology • Sample

AgenticOS targets autonomous media execution

PubMatic positions AgenticOS as an operating system for agent-to-agent workflows.

January 5, 2026 • Platforms

Business • Sample

Publicis signals AI-driven growth strategy

Leadership frames AI as a growth and margin driver alongside continued investment.

February 4, 2026 • Agencies

Markets • Sample

Markets weigh AI disruption risk in agency services

Share performance reflects optimism on AI-led growth mixed with disruption fears.

February 4, 2026 • Markets

Opinion • Sample

Agentic execution needs clear guardrails

As standards evolve, transparency and governance become core to brand safety.

Jan 2026 • Commentary

Life & Arts • Sample

Streaming UX embraces ad moments

Pause, menu, and screensaver formats reshape how audiences engage with ads.

December 11, 2025 • Culture