Commentary
Agentic automation needs clear guardrails before scale
Standards progress is promising, but governance and transparency must keep up.
By Mula Times StaffJan 2026 • Commentary • 4 min readShare
By Mula Times StaffJan 2026 • Commentary • 4 min read
Ethics
Autonomous bidding raises new accountability questions
Speed can’t replace auditability when budgets and brands are on the line.
Jan 2026 • Commentary
Policy
Interoperability is the real moat for agentic ads
Open standards will decide whether automation benefits the full ecosystem.
Jan 2026 • Commentary
Markets
AI optimism meets investor skepticism
Wall Street wants proof that AI adoption protects agency economics.
Feb 2026 • Commentary