Standards
IAB Tech Lab’s Agentic Roadmap charts 2026 priorities
The roadmap extends existing standards with modern protocols to enable interoperable agentic execution.
By Mula Times StaffJanuary 6, 2026 • Roadmap • 4 min readBy Mula Times StaffJanuary 6, 2026 • Roadmap • 4 min readMulaTimes House Ad • 16:9Publisher Special
Platforms
PubMatic launches AgenticOS for agent-to-agent advertising
AgenticOS is positioned as an operating system for autonomous execution across premium supply.
January 5, 2026 • Product
Infrastructure
Agentic RTB Framework (ARTF) v1.0 opens for public comment
The draft proposes a containerized architecture to speed interoperability between systems.
November 13, 2025 • Standards
Events
Tech Lab schedules a public roadmap briefing
The organization will host a webinar to walk through agentic standards timelines.
January 28, 2026 • Webinar