Standards • Lead Story

IAB Tech Lab’s Agentic Roadmap charts 2026 priorities

The roadmap extends existing standards with modern protocols to enable interoperable agentic execution.

January 6, 2026 • Roadmap

Platforms • Sample

PubMatic launches AgenticOS for agent-to-agent advertising

AgenticOS is positioned as an operating system for autonomous execution across premium supply.

January 5, 2026 • Product

Infrastructure • Sample

Agentic RTB Framework (ARTF) v1.0 opens for public comment

The draft proposes a containerized architecture to speed interoperability between systems.

November 13, 2025 • Standards

Events • Sample

Tech Lab schedules a public roadmap briefing

The organization will host a webinar to walk through agentic standards timelines.

January 28, 2026 • Webinar