Culture
Streaming UX embraces pause, menu, and screensaver ads
The CTV Ad Portfolio highlights a shift toward in-interface ad moments.
By Mula Times StaffDecember 11, 2025 • Culture • 4 min readShare
By Mula Times StaffDecember 11, 2025 • Culture • 4 min read
Experience
In-scene ads aim to blend into premium content
New format definitions emphasize context and non-disruptive placement.
December 11, 2025 • CTV
Design
Menu ads look more like product discovery
UI-native formats move ads closer to content navigation behaviors.
December 11, 2025 • CTV
Trends
Screensaver ads target ambient viewing moments
The portfolio frames screensaver units as OS-initiated ad moments.
December 11, 2025 • CTV