Experience • Sample
In-scene ads aim to blend into premium content
New format definitions emphasize context and non-disruptive placement.
December 11, 2025 • CTV
Culture • Lead Story
Streaming UX embraces pause, menu, and screensaver ads
The CTV Ad Portfolio highlights a shift toward in-interface ad moments.
December 11, 2025 • Culture
Design • Sample
Menu ads look more like product discovery
UI-native formats move ads closer to content navigation behaviors.
December 11, 2025 • CTV
Trends • Sample
Screensaver ads target ambient viewing moments
The portfolio frames screensaver units as OS-initiated ad moments.
December 11, 2025 • CTV